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sotaques farm

research  ✦  content

Local researcher and content production at FARM, a fashion brand based in Rio de Janeiro that became a Brazilian reference in branding and lifestyle.


We formed a network of women researchers from different Brazilian states who felt deeply connected to their homeland. The investigation was about gathering affectional reports from cities' cultural characteristics beyond the common sense of the touristic lenses.

For 6 months we interviewed and connected people to feed FARM's blog by sharing personal experiences through interviews, articles, pictures and music playlists with local artists.

The opening article for the project was published in their blog, ADORO! farm, in January 2017.

 Video: @amarantefilmes

key topics

Cultural research

Content design

company

FARM

when

2017

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