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quero melancia
I want watermelon
branding ✦ research
Quero Melancia is a brazilian fashion brand that stems from a deeply personal need to acknowledge oneself as an individual and to witness one's aesthetic, desires, and, above all, voice represented, forms the core of this brand. It speaks to themes of origin, expression, ideology, and dreams.
Quero Melancia starts in Brasília, a city also founded on ideology and dreams, a product of the modernist vision of the 1960s. Dedicated to shaping an egalitarian and just society, inspired by its urban uniformity "imbued with a certain dignity and nobility of intention."
key topics
Research
Branding
Visual design
company
Quero Melancia
when
2021
How a brand named with a watchword communicate with its audience?
BRAND BOOK
VISUAL IDENTITY
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